WHAT we do
Find holes and opportunities in businesses and develop strategies to fill them. Identified and built a key consumer-facing department for a healthcare startup.
Coordinate multiple teams across an organization to do complicated things on time and on budget. Worked with a cross-functional team to design and execute a cost-reduction strategy with no budget, a firm timeline and teams on three continents, resulting in a savings of $10M.
Source and clarify consumer needs and provide developers with a clear understanding. Acted as a key liaison between consumers and developers and helped define product strategy, roadmap, public launch for a health-care startup.
Communicate well with C-suite and senior executives. Worked daily with executives, presenting information in a way that helped them make informed, strategic and timely decisions.
Pull together and analyze large and lumpy sets of data. Developed decision-making tools for a large team, sourcing and referencing 50+ resources.
Do uncomfortable and inconvenient things if they are strategically best for the business. Helped design the strategy for an unpopular directive from margin analysis to presentation to consumer-retention, while establishing strategies, processes and benchmarks for the future.
Build branding strategies that position companies for success. Relaunched and managed the online presence of a high-end restaurant, organically growing the audience 12.5X and extending the experience beyond the restaurant.
Develop integrated marketing campaigns and do thorough post-campaign reporting. Owned marketing campaigns from conception to QA that set company engagement records.